E-COMMERCE DOLDRUMS SPUR RARE “SELL” RATINGS FOR AMAZON AND GOOGLE

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Following comScore’s dispirited e-commerce report, Stanford Group is subsidy the “sell” rating upon Amazon that it released progressing in the week, observant it expects the online tradesman to see negligence income expansion subsequent year as register as well as cost foe grow.

In the note, Stanford analysts Frederick Moran as well as Clayton Moran said: “Stifled lending, timorous domicile resources as well as the strapped consumer could ravage consumer spending, together with online commerce, by 2009.”

Their channel checks prove large declines for tiny retailers such as Blue Nile as well as Bidz.com, though they combined “While Amazon historically has been between the many volatile retailers, it will expected be pressured by these formidable trends.”

So will Google, according to Merriman Curhan Ford, that initiated coverage upon the poke hulk Friday with the singular “sell” rating.

The diseased manage to buy has the “dampening” outcome upon search-engine marketing, researcher Richard Fetyko pronounced in the note, that leads to reduce keyword prices as well as click-through rates upon online ads. “These trends have been not nonetheless reflected in accord estimates, in the view,” he said.

Merrill Lynch called the comScore report the “modestly disastrous interpretation point” for Google, given e-commerce as well as poke have been so closely tied. It additionally confirmed “underperform” ratings upon eBay as well as Overstock in light of weakening consumer spending.

An Amazon mouthpiece pronounced the association doesn’t criticism upon researcher reports. Google didn’t rught away reply to the summary looking comment.

UPDATE: A Google orator pronounced it as well doesn’t criticism upon researcher ratings.

- Andrew LaVallee

Photo: Kaleb Fulgham around Flickr

Source: WSJ.com: Business Technology

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